Title | The Intelligent Recycle Bin |
Agency | Wunderman Thompson |
Campaign | The Intelligent Recycle Bin |
Advertiser | IRBin |
Brand | IRBin |
Posted | May 2019 |
Business Sector | Environmental & Ecological Issues |
Tagline | IRBin |
Story | The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world. |
Media Type | Case Study |
Length | |
Advertising Agency | Wunderman Thompson |
Creative Director | Bruno Reggiardo |
head of art | Augusto Landauro |
Art Director | Miguel Ucañan |
Copywriting | Kenny Quiroz |