Red Robin urges you to find your fun side in Carmichael Lynch ads - Ad Age

Red Robin is on a mission to bring the fun back to the restaurant experience, and its new campaign from Carmichael Lynch reminds you that your fun side is always out there—waiting for you to embrace it.

A new 30-second spot (above) features a man on a park bench who sees his fun side literally embodied by a child—a boy who pops up out of nowhere with the same sweater vest and (fake) beard. They quickly bond and spend a frivolous day, where lots of hilarity ensues.

In a second spot breaking later this month, a woman snaps out of ordering a salad when her “fun side” points out that she really wants the Burnin’ Love Burger with extra jalapeno coins—along with an Oreo Cookie Magic Milkshake. (Your fun side is nothing if not a little reckless.)

The spot are set to “Do What I Wanna” by singer/songwriter Melissa Carper. The “Leave Room for Fun” campaign will also include social videos, digital and social assets, and a new design system extending across all advertising, in-store materials and emails.

The campaign follows Red Robin’s influencer effort last fall in which “Vanderpump Rules” star Ariana Madix created a “Burgertini” cocktail made with the restaurant chain’s new premium ingredients.